This past week’s Numbers column on leap day included a box of facts that led a reader to write in about the accuracy of one tidbit–that the chance of being born naturally on Feb. 29 is roughly 1 in 1,461.
The reader suggested that since we omit three leap days every 400 years it would make the chance roughly 1 in 1,506.
There are four living generations in America, and each has a different set of experiences and goals. To help marketers quickly get a frame of reference for each of them, this four-infographic series includes demographic information and background on Millennials, Gen X, Baby Boomers, and Traditionalists.
Here are some the basics on marketing to Baby Boomers:
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